HUE’s team developed a holistic communications strategy for the People’s Coalition for Safety and Freedom (PCSF) that encompasses digital and traditional communications channels. They took the time to understand who we are as an organization and helped us mobilize and deepen engagement in our network of coalition partners and invested communities on and offline. HUE also helped us think outside of the box by developing a digital influencer strategy to raise awareness about the devastating legacy of the 1994 Crime Bill and took the lead on creative projects – specifically directing and producing a documentary about the People’s Process to draft legislation that replaces the existing crime bill with alternatives and policies proven to keep our communities safe. I fully recommend HUE for organizations looking to expand their reach beyond the grassroots and to new audiences of supporters, allies, and potential collaborators.
As South Africa's social movements expand online, Jamila has been instrumental in training our nation's digital activists. She created a month-long digital campaigning curriculum for Amandla.mobi's fellowship program which has proven to be an invaluable resource. Our fellows' success as campaigners and advocates regularly refer back to her training materials as they shape winning campaigns. Her knowledge and expertise in digital campaigning are only surpassed by her warmth and care. Jamila created a culturally competent curriculum that centers on the South African experience and context. As a trainer, she is both flexible and generous, adjusting the content of the training to match the skills and interests of the cohort. To us Jamila is more than a trainer, she has become an invaluable part of the Amandla.mobi family.
HUE leverages communications and cultural strategies to launch impactful campaigns. When Facebook Africa approached us to create a digital guide for LGBTQI Africans, we immediately turned to HUE for the creation of our digital toolkit. They merge innovative new media tools with storytelling in a way that deeply engages audiences.
Jamila can simultaneously see the bigger picture and know how to execute the minor details that make that bigger picture possible. She is a team player and knows how to find her colleague’s strengths to be used to get a project done. She is a leader and takes initiative but also is incredibly supportive for other projects and helps others succeed and lead their own projects.